We are thrilled to support Viddal Riley, a prominent figure in British boxing. Viddal recently became the British Cruiserweight Champion, defeating Cheavon Clarke by unanimous decision at the Tottenham Hotspur Stadium in London on April 26, 2025. This victory marked his first fight of 2025 and added the prestigious British title to his unbeaten record.

The partnership highlights Kings®' commitment to fuelling elite performance. Viddal Riley has expressed his pride in partnering with Kings Elite Snacks, stating that the snacks help him "smash my daily protein goals and fuelling every training session on the road to fight night". The snacks, powered by quality British and Irish beef, are instrumental in helping Viddal hit his protein goals and stay at peak performance every step of the way.

Kings® Elite Snacks and Viddal Riley share the powerful message: "Train like a King. Snack like a King.". Kings® is proud to back champions, and Viddal has proven exactly why.

Kings® Elite Snacks are excited to be fuelling Viddal's journey to the top and supporting him in and out of the ring.

This partnership with Viddal Riley reinforces Kings®' existing association with top class rugby and elite sport, building on its status as official partners and back of shirt sponsors to Leicester Tigers Rugby Club, the 2021-2022 Gallagher Premiership champions.

Kings® Elite Snacks is recognised as the UK's leading jerky, biltong, and steak strips brand. It is the fastest growing brand in the UK market, bringing health-conscious consumers to the meat snack category. Kings® was originally conceived by three top class international rugby players who wanted to create high-quality, high-protein, natural on-the-go snacks to help maintain energy for performance. The brand is committed to offering consumers a tender, high protein, low calorie snack without compromising taste. Kings® snacks are made in Britain, using mouth-watering cuts of premium British and Irish beef that are marinated and slow dried to create a tender texture. The brand recently underwent a full range redevelopment, introducing a new and improved recipe across its products, offering better taste, improved texture, enhanced nutrition, and updated packaging. This redevelopment resulted in a significant increase of +21% protein and a decrease of -29% sugar across the range. Kings® offers a range including beef, wagyu, vegan, and bacon snack options. The brand is available nationwide at major grocers and convenience stores across the UK.

Follow Viddal's journey on his Instagram, as well as keeping up with all the great things Kings® Elite Snacks are doing on their Instagram too.