This exciting new collaboration will be encouraging crisp-lovers across the country to get involved in British Cycling’s Guided Rides through the #PedalWithKETTLE® campaign.

The programme offers free and friendly local bike rides, led by a trained Ride Leader, which are a great way for riders to meet new people and build up their confidence on a bike.

Through the partnership, KETTLE® Chips will also be supporting the Summer of Cycling activity, highlighting opportunities to ride through British Cycling affiliated clubs in what is set to be another jam-packed summer of sport. This partnership will see British Cycling feature on KETTLE® Chips packets in stores nationwide, and the KETTLE® Chips team will also be taking to the streets during the Tour of Britain events.

Our Chief Marketing Officer, Michael Inpong, said:

“We are delighted to be supporting British Cycling in helping more families experience the joy of cycling. Making a positive contribution has been an important part of our philosophy since day one, and we are excited to be chipping in with British Cycling’s Summer of Cycling campaign and the #PedalwithKETTLE® launch, inspiring Britain’s families to get outside and enjoy bike riding.”.

Get involved with the Guided Rides with #PedalWithKETTLE®. Explore more