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29 September 2025

Snack Time Just Got Better with New KETTLE® Chips Krinkle Range - Where Bold Crunch Meets Big Flavour


The new KETTLE® Krinkle range introduces a fun, innovative format to the brand, offering core KETTLE® flavors in a ridged potato chip. These hand-cooked chips maintain KETTLE®’s commitment to premium quality and signature taste, but feature "thick ridges" to deliver a "Bold Crunch," with the 'K' in Krinkle nodding to the brand's iconic identity

Following the initial launch of KETTLE® Krinkle Lightly Salted in Co-op from 4th August 2025, the KETTLE® Krinkle range is expanding to include the great flavours of Sweet Chilli and Sour Cream, and Sea Salt and Balsamic Vinegar in 130g sharing bags (RRP £2.65). Along with Lightly Salted, all three flavours will be available in Asda from 29th September, and in Morrisons the Lightly Salted and Sea Salt and Balsamic Vinegar flavours will be available from 1st October. In Waitrose, Lightly Salted and Sea Salt and Balsamic Vinegar will be available from November 2025, followed by the addition of Sweet Chilli and Sour Cream in January 2026.

Hand cooked with the same care and premium quality that KETTLE® Chips is known for, the new KETTLE® Krinkle range adds a fun twist, combining signature, much-loved flavours with an exciting new format. Delivering the same KETTLE® Chips indulgent taste profile, KETTLE® Krinkle offers a ‘Bold Crunch’ with thick ridges, and the same delicious taste potato chip lovers can’t resist.

Michael Inpong, Chief Marketing Officer at Valeo Foods UK says, "KETTLE® is thrilled to introduce its new KETTLE® Krinkle SKU’s. It brings an exciting twist to enjoying our signature flavours. This launch is all about bringing people together over great taste and texture, and KETTLE® Krinkle does just that. Like all our potato chips, it’s crafted for sharing and packed with flavour, and it brings a great crunch too!”

The ‘K’ in Krinkle is a nod to KETTLE®’s iconic identity and playful side, bringing a fresh and innovative format that feels new while staying true to the brand’s roots of premium quality and crafted taste.

KETTLE® Krinkle - core flavours the nation knows and loves but ridged!

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