BARRATT® Sweet Shop Gives Its Iconic Sweets a Bold New Glow-Up
Britain’s iconic sweet treats have a fresh new glow-up, as BARRATT® Sweet Shop releases a bold rebrand across its iconic range, giving classic sweets a playful new look while keeping the flavours fans know and love exactly the same.
The rebrand spans nine much-loved products across WHAM®, FLUMPS® and FRUIT SALAD®, alongside exciting newer additions including WHAM® Chewy Asteroids, WHAM® Sour Belts & Sweet Eggs, WHAM® Tangy Rockets, FRUIT SALAD® Fruity Mix, FRUIT SALAD® Squishy Sunburst and FRUIT SALAD® Duo Combo, FLUMPS® Jumbos, and FLUMPS® Originals. Just in time for Valentine’s Day, FLUMPS® Hearts also joins the line-up with its newly refreshed pack.
BARRATT® Sweet Shop has been part of British sweet culture since 1848, and this rebrand celebrates that long-standing heritage while looking firmly to the future. Inspired by founder George Barratt’s fearless creativity, the new designs blend nostalgia with modern edge - colourful, confident and packed with character. Leading the way is George the Jaguar™ - BARRATT® Sweet Shop’s bold new mascot. Bursting with mischievous energy and East London swagger, George brings attitude and fun to every pack, making your favourite sweets impossible to miss.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK, says: "The BARRATT® Sweet Shop rebrand is about reigniting excitement into confectionery. Over time, the category has started to feel like a commodity, and we’re here to bring the fun and swagger back to sweets. BARRATT® is a British brand that has shaped the way we enjoy confectionery for over 177 years, and this relaunch celebrates that heritage while looking forward - bold flavours, playful energy, and a confident new look that stands out on shelf.”
While the packaging may be new, the flavours remain just as bold, tangy, chewy and irresistible as ever. The refreshed look puts the brand’s playful personality front and centre, designed to stand out, spark joy and appeal to a whole new generation of sweet lovers.
The rebrand also marks the beginning of an exciting year ahead, with fun activations and surprises set to roll out throughout 2026.
The RRP for the new BARRATT® Sweet Shop ranges from £1.00 up to £1.50 depending on the product. From the 16th February 2026, all packs will be available nationwide.
