Valeo Foods UK is proud to announce an exciting new partnership between Buckwud Maple Syrup and the UK’s favourite Canadian comedian, actress, and presenter, Katherine Ryan. As the brand's new Ambassador, Katherine is joining forces with Buckwud to unlock the nation’s appetite for real Canadian maple syrup and demonstrate its versatility far beyond the traditional pancake stack.

A Rebellion Against "Pancake Day-Only" Culture

This major brand initiative is designed to drive year-round usage and reinforce the relevance of maple syrup as a premium, natural sugar option for everyday consumption. Katherine Ryan, a genuine Buckwud fan with authentic Canadian heritage, is the perfect voice to lead this "rebellion" against the UK’s seasonal approach to the product.

“As a proud Canadian, I consider it a personal responsibility to rebel against the UK’s Pancake Day-only approach to maple syrup,” says Katherine Ryan. “It deserves better. I use Buckwud in anything that needs sweetness, warmth, or a little personality—salads, marinades, even cocktails. If you think maple syrup is just for pancakes, this is your sign to evolve”.

Versatility in Every Drop

The campaign features Katherine sharing her favourite ways to use Buckwud Intense, including adding it to coffee, tea, and even savoury dishes like sweet and spicy Korean chicken, halloumi, or lamb marinades. Her Canadian roots provide a credible and authoritative voice, reminding consumers what authentic maple syrup should taste like.

Beyond its flavour, Buckwud offers a 100% pure, clean-label ingredient profile. As a natural sugar straight from the forest, it contains essential minerals such as manganese, riboflavin, copper, and potassium, which support normal energy-yielding metabolism and protect cells from oxidative stress.

A Strategic Move for Valeo Foods UK

This partnership marks a bold strategic step for Buckwud as it seeks to grow household penetration and support retailers with increased brand visibility. The creative campaign, centred on Katherine’s signature candid style, will be brought to life through social media, influencer activity, press, and nationwide in-store displays.

Michael Inpong, Chief Marketing Officer at Valeo Foods, commented: “Katherine brings an exciting new energy to Buckwud. Her warmth, humour, and Canadian authenticity make her the perfect partner to communicate the brand’s versatility and natural credentials”. He added that as consumers increasingly seek premium, natural ingredients, there is a significant opportunity to position maple syrup as an everyday staple rather than a seasonal treat, helping retailers unlock incremental growth.

Keep your eyes peeled and follow Buckwud on Instagram for this exciting partnership as it rolls out across the UK.