Valeo Foods UK is excited to announce a "popping" new addition to its iconic Poppets brand just in time for Easter 2026: the launch of Poppets Poppeggs. This new seasonal treat is designed to bring a fresh, modern twist to the traditional chocolate egg category, offering consumers an accessible and fun way to indulge their sweet tooth during the spring season.

A Modern Twist on a Classic Favourite:

Developed as a contemporary extension of the Poppets range, Poppeggs are bite-sized chocolate treats that offer a familiar taste profile in a vibrant, new format. The product features smooth milk chocolate encased in a crisp sugar shell with an artisanal speckled profile for a visually appealing, modern look.

Affordable Fun for Every Occasion:

In response to growing shopper demand for value-led, smaller-format seasonal treats, Poppeggs are positioned as a cost-conscious option. Packaged in 80g shareable bags with a recommended retail price of £1.50, they sit firmly within the mainstream Easter price bracket.

The format is perfect for a variety of seasonal needs, including on-the-go snacking, family sharing, and budget-friendly gifting.

Michael Inpong, Chief Marketing Officer here at Valeo Foods UK, expressed his enthusiasm for the launch: "Poppeggs are designed to deliver simple, affordable fun at Easter. They offer a familiar chocolate experience in a modern, colourful format that works for today’s shoppers and supports retailers looking to balance value with strong seasonal appeal".

Commitment to Sustainability

At Valeo Foods UK, we believe sweet treats should feel as good as they taste. Poppeggs are made using Rainforest Alliance Certified cocoa, aligning with our wider sustainability commitments to responsible sourcing and packaging reduction.

Availability:

Poppets Poppeggs began rolling out nationwide on January 1st, 2026. You can find these colourful treats at major retailers, including Iceland, as part of their seasonal spring lineup. Retailers are encouraged to stock up early to maximise the impulse-purchase potential of this exciting new addition to the Easter aisle.