We are absolutely buzzing with excitement to announce that Rowse Honey is officially part of the most deliciously unexpected lineup of the summer – The Ice Cream Project by Anya Hindmarch! This iconic concept store is returning for its fourth year, transforming typical pantry staples into a range of eccentric ice cream and sorbet flavours.

The Ice Cream Project, a unique summer tradition, is hosted at designer Anya Hindmarch's boutique, 'The Village,' in Belgravia, London. This year, the project runs from June 7th to August 17th, 2025. You can find this delightful experience at 11 Pont Street, London, SW1X 9EH.

The shop's sleek silver freezers are piled high with tubs of ice creams and sorbets, all hand-made in small batches in Devon. These creations feature flavours inspired by household name sauces, cereals, seasonings, vintage beverages, favourite biscuits, and classic condiments – typically found in your pantry rather than a freezer!.

Among this incredible range of innovative flavours, which includes headline-grabbers like Jacob's Twiglets, Flying Goose Sriracha Sauce, Bisto Gravy, and Garner's Pickled Onions, Rowse Honey stands out as a welcome addition! Our beloved honey is featured as one of the "safer, sweeter options" and a "pretty safe bet" among the new batch of favourite flavours. It's a delectable choice for those seeking a classic yet unique taste experience.

You can enjoy these extraordinary flavours either by the scoop or in convenient 500ml tubs to take away. If you're feeling adventurous, The Ice Cream Project also offers blind tasting ice cream tea experiences at the Anya Cafe, where you can try 15 flavours and guess them as you go. These tastings can be booked in advance to skip the queues.

We are unbelievably excited for you to try this one! Don’t forget to tag Rowse Honey if you give it a go!