Fox’s®
FOX'S®, established in 1918 by Eric Fox, is a much‑loved heritage brand with over a century of expertise at its heart.
FOX'S® has delivered pure, long‑lasting refreshment for generations. The rebrand marks a natural next chapter — refreshing the brand for today’s shoppers while staying true to the quality and values people already know and trust.
Featured Products
Glacier Mints
Glacier Fruits
XXX Extra Strong Mints
Brand Essence
Pure, long‑lasting refreshment since 1918. Born when Eric Fox first crafted FOX'S® GLACIER MINTS, the brand has been a trusted symbol of quality for over 100 years.
Brand Promise: Pure. Refreshing. Unmistakably FOX'S®. A trusted companion for moments of clarity, comfort, and cooling refreshment.
Heritage & Craft: Crafted in the UK for over a century. True to the original 1918 recipe and commitment to exceptional taste. Crystal‑clear sweets made with care, reflecting generations of expertise and tradition.
FOX'S® GLACIER MINTS: The original peppermint classic. Made with natural mint oil for a clean, cooling taste and enduring refreshment. A long‑lasting, slow‑melt mint worth savouring from first taste to last.
FOX'S® GLACIER FRUITS: Vibrant, juicy fruit flavours in every sweet. Flavours include orange, blackcurrant, lime, lemon, strawberry, and raspberry — each one bold, bright, and delicious. Crystal‑clear, slow‑melting sweets that deliver flavour from start to finish.
XXX® Extra Strong Mints is now proudly part of the Fox’s Masterbrand
As part of FOX'S® next chapter, XXX® Extra Strong Mints has been officially incorporated into the FOX'S® Masterbrand — strengthening the range while staying true to the values, taste, and craftsmanship Fox’s is known for.
Modern & Inclusive
Suitable for vegans across both FOX'S® GLACIER MINTS and FOX'S® GLACIER FRUITS. A timeless favourite that continues to stay relevant across generations, without compromising taste or tradition.
